How to write the best job ad – ideas and strategies for effective job listings in Koh Samui

The best strategies and tips on how to write job ads to attract the best talent in Koh Samui and anywhere else in the world are closely related to creating any kind of marketing material. Think of the career opportunity that you offer as the product you want to promote; the readers of the employment listing are your potential clients. The role of the job ad is to draw in interest, entice the right people to interact and make the important points of your job ad to stand out. It must also include a clear call to action. Your writing must convey a clear message and the design of the job ad must be congruent with your brand. Branding needs to exist however should not be dominant, and should not take control over the job advertisement itself. This short article relates primarily to creating and writing job ads to appear on, although the principles can apply to other media and methods too.


Job Ad Writing Guidelines

Here are some job ad writing guidelines for composing and developing an efficient job ad or any kind of recruitment listings:

  • Creating and posting job ads follows the same best practices and marketing principles any other kind of short advertisement should follow.
  • Choose one basic heading, and make the job ad title appropriate and clear. Typically the best heading is the job opening title itself – this what job applicants will be trying to find.
    If the job title does not implicitly explain the work function, then utilize a strapline to do so. Much better still, if you discover yourself composing an employment advert for a really unknown job title which in no chance communicates exactly what the job role exactly is, then think about using a different ad title. An efficient alternative primary heading – particularly for tactical functions with a great deal of liberty – is to explain (really succinctly – and in an inspiring way) the primary function of the function, which can then be used with the role title and company’s name acting as secondary headings.
  • If the company is well-known and has an excellent track record amongst the targeted job hunters then reveal the company or brand prominently, as a strapline or primary heading with the job title.
  • Make the advert simple to scan. Use basic language, prevent complex words unless definitely needed. Less is more. Leaving some space between the lines is a really effective method of getting attention to convey the message, as well as a method of guaranteeing you compose effectively. Effective job ads are easy and fast to read.
  • Use the language that your reader speaks. For local rank and file personnel usage Thai, for management English or Thai if appropriate. For immigrants and expat utilize English.
  • Use brief sentences. More than fifteen words in a sentence lower the readability. After preparing your text, look for commas and ‘and’s, and change with full-stops.
  • Use bullet points and brief bite-sized paragraphs. A lot of words in one huge paragraph is extremely off-putting to the reader and will most likely not read.
  • Aim to avoid uppercase (capitals) even in headings – it’s quite slower to read. Boost prominence using a bigger type size, and avoid the extensive use of capitals.
  • Avoid italics, light colors, odd and weird colors. None of these enhance readability, they all lower it. Use black (or dark colored) text.
  • Get the reader involved. Describe the reader as ‘you’ and utilize the 2nd individual (‘ you’, ‘your’ and ‘yours’ etc.) in the description of the role requirements and expectations of the prospect and the job function. This will make the job seekers imagining themselves having the role already.
  • Aim to integrate something brand-new, ingenious, interesting, challenging – individuals are brought into brand-new things – either in the workplace or the specific role.
  • Stress exactly what is different about this job. You need to attempt to emphasize exactly what makes your workplace and the job advertised unique. Individuals tend to want to work for unique companies and are normally not encouraged to look for a career offer with uninteresting and ordinary companies that demonstrate no innovation at all.
  • Work opportunity listings and descriptions should be trustworthy. Companies or jobs that sound too good to be true will just draw in the naive and the day-dreamers.
  • Keep in mind AIDA: The Attention part is the banner or heading that makes a remarkable benefit pledge. The second part, Interest, is about outlining information in an engaging way. This usually means that information must relate closely to the process that the reader thinks about the issues involved. Considering that recruitment ads intend to produce an action, you need to build up Desire. Desire has to do with the career opportunity appeal and benefits to the prospect so that they will crave them and need them. You also need to trigger an Action with your job ad in Koh Samui, which might be to call a telephone number or to send out a CV or to download an application form from your website. An effective job ad must follow this call to action format at the end to be efficient.
  • Your primary title, tagline and the original message should be distinct. Do not be lured to commit 75% of the ad space to a diagram of your newest innovation or picture of your brand-new factory on the island.
  • Headings do not need to be at the top of the advertisement – your eye is naturally drawn to a point in between two-thirds and three-quarters up in the text space, which implies you have space above the heading for some subtle branding, or for some white space.
  • Create an SEO (Search Engine Optimization) friendly ad, by writing a unique text for your ad (no copy & past, duplication).  This will help to attract additional job seekers coming from search engines such as Google and Bing.

Employment listings must follow the popular AIDA selling format. AIDA is an acronym for Attention, Interest, Desire, Action. This indicates that great job ads need to initially draw in attention (from the right job-seekers); attract strong interest (by developing significance in the minds of the perfect prospects); produce desire (to pursue exactly what appears like an excellent chance), and lastly supply a clear direction for the next action or step in the application process. Job ads prepared by recruiters who cannot follow this fundamental concept will not perform well in terms of attracting a number of quality candidates.

Typical Mistakes Recruiters Make when Writing Job Ads

Here are some examples of typical mistakes recruiters make when writing job ads. Job boards are cluttered with this employment listings no-nos daily, and if you are aware of them you will succeed in finding the right candidate for your vacancy.

  • over-designed visual elements (distracts and slows reading).
  • extravagant designs and words (distracts and slows reading).
  • hard to scan quickly or read at all for any reason.
  • typeface (type-style) tiny or too big.
  • all in capital letters (upper-case).
  • too many words in italics – they are a lot harder to read fast.
  • strange-looking, outdated or cursive typefaces.
  • printed in daft colors or tints on a colored, patterned or photo background.
  • funny or obscure headings.
  • complex and distinctive choice of words.
  • excessive technical information about the role or the business.
  • wordy descriptions – they are unattractive- keep the job ad as simple as possible.
  • uninspiring, uninteresting descriptions of functions and ideal employees.
  • unnecessary focus on the duty and insufficient focus on the human.
  • spelling mistakes, makes your ad look unprofessional.


These are the best tips on how to write a job ad so that you will attract the best talent for your business.


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